Vita Coco has more than 15 times the electrolytes found in sports drinks, and is as natural as natural gets (some say it's just like putting a straw in a coconut). Vita Coco is about hydration. And hydration is important no matter what you do. It's okay if you're not a marathon runner, a football player or Tour de France winner. Life is hectic enough, and you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport.